In a surprising move, KFC and Hismile blend fast food with dental care—and the internet can’t stop talking about it.
Etawah/Global News Desk – In a marketing masterstroke, fast food giant KFC has teamed up with Australian dental care brand Hismile to launch a limited-edition fried chicken-flavoured toothpaste. And the buzz it created was enough to clean out the entire stock in just 48 hours.
Infused with KFC’s iconic blend of 11 herbs and spices, the toothpaste was designed to give users the bizarrely satisfying feeling of biting into crispy, juicy Original Recipe chicken—while still promising a clean, refreshed mouth.
A Bold Experiment That Paid Off
Priced at $13 and exclusively available on Hismile’s website, the product was a viral sensation almost immediately after launch. According to Hismile’s marketing manager, Koban Jones, it became one of their “most successful limited-run collaborations to date.”
“KFC-flavoured toothpaste is surprising and talkable, which drove social conversation and a quick, 48-hour sellout,” said Jones.
Not Just a Gimmick
Though quirky, the toothpaste wasn’t just about the novelty. It was fluoride-free and advertised to deliver long-lasting oral health benefits. For those who didn’t manage to grab a tube, Hismile also released a $59 KFC-branded electric toothbrush, featuring soft-tapered bristles, three cleaning modes, and a built-in timer.
A Trend of Unusual Brand Pairings?
With this campaign, KFC and Hismile have tapped into a growing trend: unexpected brand collaborations that are both entertaining and newsworthy. It’s not just about hygiene anymore—it’s about giving people something to smile (and talk) about.
